Арт-менеджмент как предмет
самостоятельной дисциплины

Лаптев Станислав Андреевич

Сибирский федеральный университет

Аннотация

Несмотря на продолжающееся бюджетное финансирование государственных учреждений культуры,
все более явной становится тенденция вынужденного «вхождения» в рыночные отношения, а именно поиск
предприятий социокультурной деятельности новых способов заработать денежные средства, привлечь
спонсоров, инвесторов. Это означает, что социокультурная деятельность не может успешно развиваться
без профессионального арт-менеджмента, компетентного управления и регулирования в сфере искус-
ства; совокупности принципов, методов, средств по реализации возможностей предпринимательства сфе-
ры искусства. Проблема статьи в определении места арт-менеджмента в современном рынке искусства,
а также в вопросе изучения специфики технологий арт-менеджмента в сфере образования и культуры.
Ключевые слова: искусство, арт-менеджмент, технологии менеджмента, рынок искусства.

https://doi.org/10.31804/2542-1816-2018-2-3-17-31

Art management as a subject
of independent discipline

Laptev Stanislav Andreevich

Siberian Federal University

Abstract

Despite the continued budgetary financing of state cultural institutions, the tendency of forced «entry»
into market relations, namely the search for enterprises of socio-cultural activities of new ways to earn money,
attract sponsors and investors, is becoming increasingly evident. This means that socio-cultural activities cannot
successfully develop without professional art management, competent management and regulation in the field of
art; set of principles, methods, means for realizing the possibilities of entrepreneurship in the sphere of art. The
problem of the article in determining the place of art management in the contemporary art market, as well as in the
study of the specifics of art management technologies in the field of education and culture.
Key words: art, art management, management technologies, art market.

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